In 2020, California overwhelmingly passed a bipartisan, landmark law to protect kids by ending the sale of candy-flavored tobacco in our state.

Since then, poison-peddling corporations like Philip Morris and R.J. Reynolds have spent millions to delay the law, with the goal of stopping it permanently. They’re using lies and sweet flavors like blue raspberry, root beer, and minty menthol to hook kids and make them lifelong customers. And the numbers speak for themselves:

  • Over 2 million middle and high school students now use e-cigarettes
  • In California, almost all high school e-cigarette users use flavored products
  • 4 out of 5 kids who have used tobacco started with a flavored product

Now, while Big Tobacco plays political games to delay the law and rake in the cash, more kids are becoming addicted. And it’s costing California taxpayers. Delaying the implementation of this new bipartisan law will cost Californians at least $800 MILLION in tobacco-related health care costs.

That’s why California parents, public health groups, and community leaders have formed a coalition to stand up to Big Tobacco, and build a movement to vote “YES” on a November 2022 ballot measure to stop Big Tobacco’s candy-flavored deception in California once and for all. 

This movement couldn’t be more urgent: The U.S. Surgeon General and the FDA have labeled youth e-cigarette use an "epidemic," and four out of five kids who have used tobacco started with a flavored product. Meanwhile, more than 150,000 Black Americans have died prematurely because of minty-sweet menthol, the original candy-flavored cigarette. 

Candy-flavored tobacco is going to be on the California ballot in 2022. A “YES” vote will stop Big Tobacco from using candy flavors to lure kids into a lifetime of addiction. A “YES” vote will stop Big Tobacco from profiting at our expense. We are voting YES. Are you with us?

Big Tobacco’s Assault on the Black Community

For generations, the tobacco industry has been preying on Black Americans, who now die of heart disease, lung cancer, stroke, and other tobacco-related diseases at rates far higher than whites.

These corporations have been systematically targeting Black Americans and other communities of color for more than 60 years. In the 1950s, fewer than 10% of Black Americans who smoked used minty menthols. Today, 85% do. Big Tobacco has hooked generations of Black youth on minty-sweet menthol cigarettes and other candy-flavored tobacco products, profiting off addiction, disease and death.

We say, enough.

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